Many people live a very hectic lifestyle, especially those within the Media and Advertising Industry. Things seem to change and develop at such a fast past that it is sometimes difficult to keep up with what’s going on. As a result of this, it can certainly be useful to have some of the most recent industry news summarised in one place.
Take a look at some of the stories below. Each news story will only have a short description, so if you require a more in depth description then you might want to do some online research.
Burger Kind Launching new advertising campaign.
The company are looking to launch their very first value menu. It is no secret that people are short of money at the moment and brands need to adjust their advertising strategy to appeal to the money-conscious.
Branded shirts will be used to show support for 2018 world cup bid.
The England football team will wear t-shirts that have ‘England 2018′ written on them when they play France.
Cheryl Cole’s management making full use of Social Media.
Cheryl Cole’s record label Polydor are going to use Facebook to promote her new album. Her new album is call ‘Messy Little Raindrops’ will be advertised using location-based applications on Facebook.
New Budweiser advertisement aims to go viral.
The company will soon be launching a television advert that involves a giant game of pool.
UK Advertising Industry talent falling behind China.
Some Advertising industry experts have claimed recently that the up and coming talent in the UK is not keeping up with the Growth of talent in China.
New mobile cookery application launched by MasterChef.
The television show is trying to expand it’s audience and appeal to dedicated fans. The application aims to help cooking fans to enhance their cooking ability.
Mega placing advertising on Cartoon Network website.
This major toy maker has placed its advertising efforts on the cartoon network website. This shows that advertisers are competing for online advertising space within the children’s audience. More and more young people are spending a significant amount of time on the internet and they want to take advantage of this.